OTT Services and the Rise of Free Streaming

Recently, OTT services have become extremely popular with many viewers.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Users can pick movies, dramas, or shows according to their interests.

Another benefit is its lower cost compared to classic TV services.

The convenience of watching anytime and anywhere on smartphones or tablets OTT services is another advantage.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Ad-supported free streaming allows users to enjoy content without paying.

Cost-conscious users find this model attractive.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

However, users must watch advertisements, which can be inconvenient.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Enjoying content without financial pressure is a strong advantage.

Finally, balancing high-quality OTT content with free service accessibility is important.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

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